As we all know the new Illamasqua SS12 Human Fundamentalism Collection is now available across all Illamasqua stores in the UK and the Illamasqua website
The promo images and videos showcase the brilliant bright colours that have been used to create this collection. What Illamasqua say about this collection "Human Fundamentalism is an explosion of your alter ego. It's becoming who you are and not who you are told to be, because beauty isn't conformity, but the fundamental human desire to express your inner self on the outside"
That statement alone really draws me in because I know what its like to conform to what you think you should do/say/wear and I think everyone, customers or non customers, should pay attention to that statement because it doesnt just apply to beauty, it applies to everyday life! Be who you are not who people tell you to be!
With that I will leave you with their inspiring images and video.
Labels: Human Fundamentalism, illamasqua, SS12