Denim giant Levi’s recently announced that their new green clothing
Each product in the Levi’s Waste
James Curleigh, global president of the Levi’s brand, said, “From
the beginning, we have designed our products with purpose and intent. By
adding value to waste, we hope to change the way people think about
recycling, ultimately incentivizing them to do more of it. This
collection proves that you don’t have to sacrifice quality, comfort or
style to give an end a new beginning.”
The eco-jeans, available for both men and women, will make up part of
Levi’s Spring 2013 collection, representing the next chapter in the
company’s on-going commitment to sustainable design. Previously, their
They also introduced their ‘A Caretag For Our Planet’ scheme in
2009, which educated consumers about how to clean clothes with less
environmental impact. The company is a member of the Better Cotton
Initiative, an agreement to reduce water and pesticide use during the
cotton growing process, which is better for the planet and the cotton
farmers. So far Levi Strauss &Co have blended this cotton into 5
million pairs of jeans.
While it’s a few months before this new collection hits UK stores, you can still buy Levi jeans at Very.co.uk.
They have skinny, bootcut and straight leg designs, so whatever your
style and whatever your shape, you can look great for autumn/winter
2012. The purple pair, especially, will go great with tan boots or heels
to create a bang on trend autumnal look.
Labels: fashion, Green Jeans, Jeans, Levi, Levi Jeans, Levi Strauss, Levi Waste Less Collection, New Collection, New Fashion, New Trend, Very.co.uk, Waste Less Collection